Public health branding - applying marketing for social change
- Författare
- (Edited by W. Douglas Evans, Gerard Hastings.)
- Målgrupp
- Specialist
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Oxford University Press | 2008 | Storbritannien, Oxford | In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits. | 978-0-19-172406-0 |